Multi-State Collaborative


Home About the Collaborative Mission Statement Organizational Model Membership Contact the Collaborative Reports Accomplishments Executive Summary Lessons Learned From States Promising Practices Case Studies Case Studies Comparison Charts Task Groups 2010 Task Groups Insurance Benefits Systems Change within Organizations and Practices 2008-09 Task Groups Marketing to Clinicians Clinician Education Healthy People 2020 Insurance & Reimbursement Systems Change within Organizations and Practices Webinars May 7, 2010 March 19, 2010 June 24, 2009 June 17, 2009 May 20, 2009 May 13, 2009 Conferences October 2010 November 2008 March 2008 October 2007 June 2007 Members Collaborative Members
	Marketing to Clinicians Task Group Members include: Donna Warner, Massachusetts (task group leader) Esther Baker, Iowa Annie Beigel, New York John Bry, Massachusetts Anna Landau, Massachusetts Alison Long, Colorado Lisa Marini, New York Lezli Redmond, Wisconsin Karen Siener, CDC Tracey Strader, Oklahoma Task Group Description: Lack of clinician interventions with smokers has been identified as a major barrier to helping smokers quit. Clinicians often cite perceived lack of patient interest, limited time with patients, and a lack of available resources as reasons they do not intervene with patients who smoke. The Marketing to Clinicians task group defined marketing as “influencing, informing, and motivating clinicians” and assessed the feasibility of marketing campaigns or other population-wide strategies to break through these barriers. The task group conducted a literature review and a few campaigns showed promising results, including the New York “Don’t Be Silent About Smoking” campaign. Supported by both research and practice, the task group recommended that any marketing also should offer a “go-to” resource (see second bullet below) to help change clinician behavior. The Marketing to Clinicians task group formulated three potential marketing options. Recommended Actions: Create a toolkit to guide individual states in developing a customized, tailored message focused on clinicians and resources available in their state to help smokers quit. A survey of Collaborative members identified a broad array of projects aimed at influencing clinicians to address tobacco. Plan a single, national campaign, with a unified look and message, add a universal, “go-to” resource, such as 1-800-QUIT-NOW, and evaluate. This approach would include collaboration with national-level professional and medical societies. Coordinate and support a multi-state replication of New York state media campaigns and include a uniform evaluation. Several states have expressed interest in this option subject to availability of funds for marketing in FY 2010 and beyond.
Marketing to Clinicians Meeting Minutes Background Research Feasibility Report
Clinician Education
Healthy People 2020
Insurance & Reimbursement
Systems Change within Organizations and Practices

Members of the Multi-State Collaborative: Arizona, Colorado, Iowa, Louisiana, Maine, Massachusetts, Minnesota, New Hampshire, New York, New York City, North Carolina, Ohio, Oklahoma, Rhode Island, Vermont, Virginia, Washington, Wisconsin. Partner organizations: Centers for Disease Control and Prevention, Office on Smoking and Health; National Tobacco Cessation Collaborative; North American Quitline Consortium; Partners for Prevention/ACTTION; American Lung Association

Members include:

Donna Warner, Massachusetts (task group leader)
Esther Baker, Iowa
Annie Beigel, New York
John Bry, Massachusetts
Anna Landau, Massachusetts
Alison Long, Colorado
Lisa Marini, New York
Lezli Redmond, Wisconsin
Karen Siener, CDC
Tracey Strader, Oklahoma

Task Group Description:

Lack of clinician interventions with smokers has been identified as a major barrier to helping smokers quit. Clinicians often cite perceived lack of patient interest, limited time with patients, and a lack of available resources as reasons they do not intervene with patients who smoke. The Marketing to Clinicians task group defined marketing as “influencing, informing, and motivating clinicians” and assessed the feasibility of marketing campaigns or other population-wide strategies to break through these barriers. The task group conducted a literature review and a few campaigns showed promising results, including the New York “Don’t Be Silent About Smoking” campaign. Supported by both research and practice, the task group recommended that any marketing also should offer a “go-to” resource (see second bullet below) to help change clinician behavior. The Marketing to Clinicians task group formulated three potential marketing options.

Recommended Actions:

Create a toolkit to guide individual states in developing a customized, tailored message focused on clinicians and resources available in their state to help smokers quit. A survey of Collaborative members identified a broad array of projects aimed at influencing clinicians to address tobacco.
Plan a single, national campaign, with a unified look and message, add a universal, “go-to” resource, such as 1-800-QUIT-NOW, and evaluate. This approach would include collaboration with national-level professional and medical societies.
Coordinate and support a multi-state replication of New York state media campaigns and include a uniform evaluation. Several states have expressed interest in this option subject to availability of funds for marketing in FY 2010 and beyond.